Duration: 10 Weeks.

Goal: Identify and tackle an opportunity for innovation  within the outdoor running market.

Team: Eduardo Mautner, Keya Shah.

Belt: Ideal for short runs. All you need with strategic storage.

Vest: Thrives in short trail runs or solo long runs..

Belt + Vest: The full system. Maximum storage capacity and flexibility. Best for long trail runs.

user: the passionate runner

> Weekday runs up to 5K (3 mi) in distance
> Long trail runs on weekends and holidays
> Buy high quality running equipment


data collection

> 14 In-depth interviews with runners
> Prototype testing in our local running store
> 148 users' data collected from forms
> Additional comments in online forums

Findings:

ideation and prototyping

> Thorough sketching
> rough prototypes made to test fitment and pocket placements
> Paper patternmaking to CAD

patternmaking + Bill of materials

> Assuring that parts cut from the same fabric are arranged in a cost-efficient manner
> Determining what items are the most necessary and how much is needed for MOQ