Duration: 10 Weeks.

Goal: Identify and tackle an opportunity for innovation  within the outdoor running market.

Team: Eduardo Mautner, Keya Shah.

Belt: Ideal for short runs. All you need with strategic storage.

Vest: Thrives in short trail runs or solo long runs..

Belt + Vest: The full system. Maximum storage capacity and flexibility. Best for long trail runs.

> 14 In-depth interviews
> 148 users' data collected