Duration: 10 Weeks.
Goal: Identify and tackle an opportunity for innovation within the outdoor running market.
Team: Eduardo Mautner, Keya Shah.
Duration: 10 Weeks.
Goal: Identify and tackle an opportunity for innovation within the outdoor running market.
Team: Eduardo Mautner, Keya Shah.
Belt: Ideal for short runs. All you need with strategic storage.
Vest: Thrives in short trail runs or solo long runs..
Belt + Vest: The full system. Maximum storage capacity and flexibility. Best for long trail runs.
> 14 In-depth interviews
> 148 users' data collected
Findings:
.png)
