just a coupon spread

may 2023

Designed to poke on our perception of the discourse on Climate Change as something mundane, this fake newspaper spread was designed to look as similar as possible to newspaper coupon pages, requiring readers just a little more attention to realize it is, in fact, an activist media.

Duration: 3 Weeks

Tools: Adobe Illustrator, Photoshop, Figma

brief

To create a piece of graphic media that brought attention to the climate change discourse's loss of momentum.

I envisioned ideas based on repetition and jokes that are 'infused' into real-life, such as fake packaging. Eventually I settled on the idea of the newspaper coupon page, stopping readers for a second given the subtle nature of the print.