Red Flies

Red Flies needed a website and a new brand identity that better reflected their innovative, insect-inspired products. Eduardo designed the logomark and developed the color system now used throughout the brand: a signature red against gray and white, uppercase monospace type, hard edges, no shadows.

The centerpiece is the website, a fully custom Shopify store. Its grid-based layout draws on specimen cabinets and the language of scientific collecting, treating each product like a catalogued find. That same identity carries into the brand's email marketing, with custom-coded campaign templates. The result is a raw, technical aesthetic distinct from anything else in the space.

Live at redflies.net